Subject Matter Experts

ACE Managing Director, Solutions and Innovation 

Focus and Expertise:

  •  Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)

Senior Vice President Solutions and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail In-store Execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions