José-Carlos González-Hurtado,
President International, IRI


Brenda Koornneef,
Business Executive, Group Marketing & Corporate Strategy, Tiger Brands


Shrink to grow:
how to use analytics and technology
to optimise your line-up

at the Consumer Goods Forum Global Summit, 15th-17th June 2016, Cape Town, South Africa


Optimising line-up is a must in today’s overcomplicated consumer goods and retail environment. The combination of exploding sources of big data, powerful technology and automated analytics enable us to use assortment optimisation as a strategic pillar: identifying missing opportunities and understanding those product attributes that are really attracting the in-store shopper and driving decisions.

In this session, Tigers Brands and IRI provide retailer and manufacturer strategies that drive growth thanks to a new assortment optimisation approach, dynamically identifying what really matters to shoppers. As we know, the shopper is the boss and addressing his or her needs by providing precise prescriptive insights to assortment related questions will make all of the difference.