Big Data

IRI’s big data solutions align multiple data sources with ease and allow you to tap into the most integrated data assets anywhere

What is big data?

In its simplest form big data is a term used to describe many disparate data sets that make up one large volume of data, it can be confusing, it can be messy and ultimately, it can be worthless until you can make it work for you.

You could have a multitude of data sources available but they're not meaningful for your business unless they work together. With three decades of experience in master data management, data integration and data harmonization, IRI transforms big data into big decisions.

Why does big data matter?

Big data is full of opportunities and within the vast information available lies the answers to your business issues, but many solutions in the marketplace focus on the technical aspects of big data. Our approach is different. Our solutions are based on answering your business issues, with a user friendly interface that optimises business processes and provides personalised insights per role and function in your organisation. Big data can transform your organisation if handled exceptionally well.

How do IRIs big data solutions work?

Using IRIs Liquid Data technology, our data analysis and visualization tools allow insights to be created across any dimension and measured at the most granular level. The result is complete freedom to combine insights across every dataset and find new growth opportunities that were previously locked away in silos.

In summary IRIs big data solutions give you access to comprehensive data to help you generate insights, plan, target, activate, measure and optimise…one consumer at a time, whilst ensuring that data is continually aligned across brand, geography, time, consumer and channel.

How can we help you supercharge growth and profitability?

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