Measure the real impact of your media spend.

There are several factors that can impact your media ROI. IRI's Measurement solutions will show you how you did taking all those factors into consideration and tell you whether you achieved your goal of sales lift.

Measure the impact of all your media in a fully integrated cross-platform solution that covers all channels and factors in the impact of other media, other factors like price and promotion and delivers segmentable ROI in real time.
Our measurement solution applies both sales lift and consumer/shopper insights lenses to enable more accurate, faster, granular and insightful measurements across two paths —national and geo-targeted media campaigns.
Frequent shopper data enhances our measurement solution.
Transaction data for 30 million loyalty card members from Kantar Shopcom helps overcome sample size constraints and allows marketers to understand consumer behaviour faster and at a more granular level.
Our causal data ensures accurate measurement of media campaign lifts.
Weekly store-level point-of-sale data allows for measurement of highly geo-targeted media campaigns. It also ensures that you are accounting for in-store promotion, pricing, and distribution — and even weather conditions and petrol prices.

How we're different

Bigger and better coverage
We have comprehensive retail channel data coverage (unlike other measurement solutions), so campaign results are more accurate and not skewed due to small data size.
Holistic view
Key factors, such as the influence of in-store promotions, are easily controlled with large and highly granular data.
Precise targeting, broad results
Our clients with precisely targeted campaigns can see 2X lifts with positive return on advertising spend.
Best-in-breed partners
Our Measurement partner tells us if your online and offline media programs did what they were supposed to.
With Kantar Shopcom's frequent shopper data, we provide clients with robust and insightful tools to evaluate strategy and programs offline and online.
"Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. Clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case."


What our clients are saying...
How can we help you supercharge growth and profitability?

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