Uncover the audiences most likely to buy.

Messages are sure to fall short if they're delivered to people who are already unlikely to buy. With IRI's Activation solutions, you'll be able to identify the right audience and activate them at scale.

Focus your media and marketing efforts where they have the highest chance to succeed.
Agencies, the media and marketers get a scalable opportunity to market directly to the households that will make the most difference to their brands.
IRI ProScores™ allows for digital and programmatic TV activation.
Marketers can identify valuable audiences based on their propensity to purchase and activate against that audience at scale.
Syndicated and custom activation is tailored to each specific client's needs.
Thousands of IRI ProScores are available today to activate via Oracle Data Cloud, and custom IRI ProScores can also be developed quickly to address custom/client-specific/proprietary audiences that a marketer wants to activate.

How we're different

Uncovering high-value shoppers
Our proprietary purchased-based propensity scoring capability, IRI ProScores, is the latest and greatest way to activate audiences.
Improvements across media types
Uniquely flexible, IRI ProScores can improve activation on all types of marketing initiatives including direct mail, addressable TV planning and a variety of direct management platforms.
Uncovering hidden gaps
We help clients fine tune their activation efforts by uncovering households with share gaps. These gaps may be in the category rather than with the brand, or information on households that buy at other retailers versus yours, to find untapped opportunities.
Best-in-breed partners
Unlock reach, scale and efficiency with our Activation partner.
IRI ProScores are an available activation layer on Oracle's Data Cloud DMP.
"Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. Clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case."


What our clients are saying...
How can we help you supercharge growth and profitability?

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