Pinpoint the right customers.

Demographic target groups just don’t cut it anymore. IRI’s Targeting solutions will help you understand who will buy and who won’t, so that your advertising has a higher chance of success.

Create a target based on previous purchase behaviour - what customers actually do, not just the demographic they fit into.
Ensure your investments hit the mark by identifying the households that buy your brand, buy from competitors and find out where they do their shopping.
Know what motivates your shoppers, what they watch and listen to, and where they live.
Add context to your targeting by merging high-quality survey data with comprehensive purchase data.
Tap into Frequent Shopper Program (FSP) data for enhanced targeting.
Loyalty card member transaction data allows marketers to understand consumer behaviour down to the brand or item level.

How we're different

Our solutions help you identify specific households’ propensity to buy – down to the UPC level. 
Add our target groups to your CRM platform, connect them to addressable advertising programs and/or activate in store.  
"We have been extremely impressed with the value that IRI has brought over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insight capabilities are a true difference-maker for us."

E. & J. Gallo Winery

What our clients are saying...
How can we help you supercharge growth and profitability?

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