Price and promote your product for success with IRI's promotion planning solutions

Even the slightest tweak to your price and promotion can make a huge impact on your sales and revenues. IRI's Price and Promotion planning solutions will tell you ahead of time how you can maximize your chances for success.

Optimize your product pricing to succeed in an ever-changing shopper and omni-channel environment.

What will happen if you increase or decrease your product price? Our predictive price modelling and promotion planning analytics will tell you what to expect and whether it's the right move. It can model war-game scenarios based upon your own and competitor information across all channels.

Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.

Assess historical event performance to evaluate a wide variety of metrics, including retailer and manufacturer ROI, and identify key success factors that can be replicated across products and accounts.

Predictive analysis can help you plan trade events in order to maximize product, account and consumer sensitivities and achieve trade goals.

Create trade plans that achieve both retailer and manufacturer goals using centralized planning solutions that can be leveraged across the organization.

How we're different

The right insights, fast
IRI’s Liquid Modeling is a state-of-the-art modelling engine that delivers fast, scalable and customizable analytics.
MOre precise Pricing
We bring together tightly-integrated data, analytics, technology, people and process to help clients navigate a complex pricing environment.
The right-size answer for any size problems
We scale our price, trade and promotion solutions to meet specific client needs, from tactical event-specific promotions to larger revenue growth strategies.
IRI’s Analytics Centre of Excellence (ACE) is the only ISO certified analytics centre for consumer goods in the world, which guarantees high quality information, modelling processes and data analysis. Retailers and Manufacturers can align to this international standard to enhance their operations efficiency.
"IRI provides a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."

Circle K

What our clients are saying...

What our Clients get from IRI solutions

In depth understanding of pricing and promotional investment by channel for brand planning optimization

How can we help you supercharge growth and profitability?

 Security code