IRI range reviews ensure your product meets the needs for both the shopper and the retailer

Retailer range reviews are constantly taking place and products are being de-listed at a phenomenal rate. IRI's range review tools help retailers optimise their assortments, and help manufacturers understand how to position their brands to avoid the cull.

With competition up and shelf availability down, manufacturers and retailers must understand which products need to be on shelf.

Our range review solutions offer detailed analysis and guidance to ensure that your product assortment strategy meets customer needs. Additionally, with the vast increase in local stores by mass retailers, manufacturers need to be informed and selective on which products go on these stores' more limited shelf spaces. We can tell you how to design assortments that are effective, efficient and keeping pace with trends in consumer-buying behaviour.

Offer the right product at the right place at the right time.

Having the right brands in the right pack sizes at the right prices at the store-level is critical to success. Our range reviews show you how to get it right.

Improve your capability to tailor assortment to drive growth with your top customers.

Your best customers challenge you to drive growth with more targeted assortments. And commodity/staple products have to fight harder to remain on shrinking shelf space. Let us help you overcome these challenges by developing assortments tailored to your key customer opportunities.

How we're different
Data speaking clearly
Store-level point-of-sale data fuels models that provide clear measurement of incrementality and provide the category and channel coverage required for effective recommendations and collaboration.
Simplicity in design
Our prescriptive recommendations link strategic guidelines to tactical implementation. Intuitive web-based software provides a clear pathway to action and consistent activation.
Partnering for your success
We provide activation training and support to build adoption and confidence.
IRI’s Analytics Centre of Excellence (ACE) is the only ISO certified analytics centre for consumer goods in the world, which guarantees high quality information, modelling processes and data analysis. Retailers and Manufacturers can align to this international standard to enhance their operations efficiency.
"Tiger Brands has found significant value in the assortment optimization study which we completed with IRI on our jams culinary segment. During these difficult economic and highly competitive times, the study assisted us in making clear assortment decisions which showed a strong growth benefit to ourselves and to category growth for the trade."

Brenda Koornneef
Business Executive, Group Marketing & Corporate Strategy Tiger Brands Limited

What our clients are saying...
How can we help you supercharge growth and profitability?

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