Subject Matter Experts

Dr Constantinos Kotopoulos

ACE Managing Director, Solutions and Innovation

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)

Roberto Bandera

Senior Vice President
Solutions and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail In-store Execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions

Martin Wood

Head of Strategic Insight
Retail Solutions and Innovation - UK

Focus and Expertise:

  • UK Retail Developments and Strategy
  • Convenience Sector Insight 
  • Healthcare Subject Matter Expert

Carl Carter

Head of Media and Connected Consumer

Focus and Expertise:

  • Digital Media Solutions
  • Return on Marketing Investment 
  • Social, CRM and Audience Data
  • Multichannel and Ecommerce Retailing
  • Media Technology

Tim Eales

Director of Strategic Insight

Focus and Expertise:

  • Topline Sales Trends - UK and Europe
  • Pricing and Promotion
  • New Product Sales and Distribution Analysis
  • UK Beauty Care

Olly Abotorabi

Senior Regional Insight Manager

Focus and Expertise:

  • Regional market analysis
  • Snack industry insights