Price war in France

Lessons for the other countries

An Overview and Lessons for other European countries

July 2015

Whereas many European countries are in the early stages of a FMCG price war, retailers in France have been battling it for two years. The reasons for the start of a price war differ from country to country, but there is useful insight to be gained - for retailers and manufacturers - by understanding the impact of events in France. This Point of View report provides useful analysis and guidance on the paths for growth, despite this price war context, based on key learnings.


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