Win/win is always the best scenario.
Manufacturers' and retailers' needs may be different but their goals are the same - to maximize sales and profits. IRI's Joint Business Planning solutions help align manufacturers and retailers for successful strategic planning and execution.
Effective joint business planning between retailers and manufacturers requires a common language as well as data organized by the retailer’s category definitions.
We offer offers retailer-defined product hierarchies and geographies for manufacturer use in assessing point-of-sale market measurement tracking. These can also be used for consumer and shopper market tracking. As a manufacturer, whether you are working with one of the largest retailers in the world or a more regional player, you want a strategy and specific tactics that will get you both on the same page. We'll help you effectively bridge the gap between your business needs and theirs.
Gain access to more than 600 powerful shopper and transaction-based analytics "out-of-the-box" to jump-start your execution tactics.
We provide users with a wide range of analytical tools, from simple point-of-sale based measures (dollars and units) to complex buyer-based measures (trial and repeat, new-lost-retained, exclusive buyers) in a self-serve model without the need for IT involvement or dependency.
Use our self-serve analytics to discover, rank, segment, manage and measure the shoppers who provide the greatest impact to your bottom line.
The IRI Liquid Data™ platform, through the implementation of target groups, allows users to execute highly-focused communication activities and then test the efficacy of those activities through traditional statistical test/control methodologies in order to understand sales lift.

How we're different

Experienced people to mine the data for insights and solutions
Our on-site support includes IRiI staff  with an extensive range of retail, manufacturer and analytic expertise to help the retailer understand their data and enable category management and planning.
The right tools, data analytics and consulting services
We use an insights and analytics strategy based on shopper insights, data analytics, and business and brand planning to address the specific and unique needs of the shopper's path to purchase.
A collaborative and interactive platform
With access to a common platform, manufacturers get consistent data that's organized the way the retailer uses it internally. Standardized information and workflows provide analytical process consistency, and supplier reporting and category strategy/planning integration touch-points ensure aligned goals and shared accountability.
"The insights derived (from IRI) provide Stop & Shop with the ability to manage our entire (assortment) effort, from planning to implementation to the customer."

The Stop & Shop Supermarket Company

What our clients are saying...
How can we help you supercharge growth and profitability?

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