Move your audience from broad to narrow.
IRI Lentus SMART allows the retailer to easily identify their target areas quickly and reliably based on purchase history. SMART allows to assess ROI and to track number of new customers, additional visits and incremental sales.
Define your target area and your media reach. 
With SMART, you can measure your campaign and compare the result with your distribution plans each period according to potential and ambition.
You can easily reach the entire country or limit the campaign to specific areas and target groups with help of selections with great accuracy. This can be applied to any media e.g. leaflets, email, mail, newspapers.
An exciting new way of combining media data with knowledge about customers through the usage of catchment areas.  
How can we help you supercharge growth and profitability?

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