Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI’s end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, measure and optimise results.

Customers are being bombarded with irrelevant ads. Are yours really effective?


Understand what drives customer purchases and then plan advertising across channels.

  • Companies spend large amounts of money enhancing their brand’s in-store or store-related media. With in-depth knowledge, issues can be pinpointed easily, allowing the effective targeting and resolution of problems associated with media and sales performance, potentially enabling savings or avoiding losses. Use predictive analysis with IRI Media Profilers to assess your new product’s, or new variant’s, performance on the specific media activity and detect how, and if, goals can be achieved.
  • Understand in a simple and cost effective way the effectiveness of online media campaigns using control and test environments across display, search, mobile, video-on-demand, social and word of mouth with IRI Digital Active
  • Realise the sales effectiveness of all aspects of digital media campaigns (creative, implementation, etc.) simultaneously in a non-controlled environment with IRI Digital Accelerator.

Use the industry’s only on-demand and always-on measurement solutions, and get results during the first weeks of a campaign. Then, access a wide range of optimisation algorithms for real-time audience redirecting.

Who We Help


How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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