Press Releases
IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment
2017-11-13

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.


IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores
2017-11-08

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
2017-10-23

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


Healthy eating trend boost for vegetarian, free-from and organic food producers
2017-10-02

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
2017-09-21

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus selects IRI as its preferred partner for data sharing and technology in Germany
2017-09-11

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers


IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks
2017-07-24

Cooperation agreement entered into by IRI and EROSKI
2017-07-17

IRI calls for industry standard on Big Data Collaboration
2017-07-06

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth


IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
2017-06-08

Price rises and private label drive up sales of olive oil across Europe
2017-05-03

IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role
2017-01-25

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.


Europe’s FMCG brands reduce reliance on price promotions claims IRI
2016-11-29

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.


IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD
2016-02-23

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention


Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data
2016-02-11

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data technology, which makes it possible to aggregate and find associations for trillions of data points in a matter of seconds.


Rising price of olive oil costs European shoppers 231 million euros
2016-02-09

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers


Bundled expertise for global expansion
2015-11-30

Integration of Lentus and IRI provides unique combination of services


Grocery price wars continue to keep prices down as economies recover in Europe – according to IRI Price & Promotion report
2015-10-22

Despite strong evidence that European markets are starting to recover, it seems that neither prices nor sales are recovering in line with these trends. To some extent, we are witnessing the ongoing impact of the price wars in the region. While lower prices suggest a better deal for shoppers, this is not necessarily translating into sales growth.


£1bn cider market loses £35m in last year says IRI
2015-10-02

IRI predicts that Premium and Traditional Ciders present a £65m sales opportunity for the Convenience channel, which if actioned will help the channels sales overtake supermarkets by 2020.


IRI and Kantar Worldpanel launch joint solution to offer the most accurate Discounter data for brand owners
2015-09-24

Global insight leader, IRI, has launched its Discounter solution, the most comprehensive and insightful data set in the market. In the first of its kind, IRI has entered into a joint agreement with Kantar Worldpanel to take the solution to manufacturers looking to increase their share of the discounter channel, set to grow to as much as 20% of the overall retail market within the next five years (Source: IGD, June 2015).