The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real estate, Anheuser-Busch/InBev (ABI), IRI and the Category Management Association (CMA) partnered on a new study — the results of which were released recently to Convenience Store News.

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

IRI Lentus, Sweden´s leading provider of CRM-services, is proud to announce winning a 2016 “Golden Key Award”, Scandinavia´s most prestigious event for direct marketing and CRM. This is the second time we won this award after 2011.

February 23 2016 - Retail and healthcare data giant IRI has appointed former Reckitt Benckiser exec Caspar Netscher as Executive Vice President of Regional Client Growth Development (CGD), based in its Netherlands office.

Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retailers need to take a more sophisticated approach to range optimisation.

Even the most price-focused brands have come to understand the importance of customer loyalty in recent years. Michael O'Leary, CEO of Ryanair – once famous for its stark approach to customer service – recently credited its 25% profit increase to the "enhanced customer experience" it now offers.

NPD has been crucial for confectioners over the past year, with candy players investing in a new breed of softer gummy sweets and chocolate brands forking out on snacking formats and innovative new flavours. 

Global insight leader, IRI, has launched Convenience Market Place, a transformational solution that provides retailers with granular-level insight and data across the UK Convenience channel

IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets.

British grocer Waitrose has selected global insights firm IRI for business insights with the partnership commencing in September.

Ferrero should move its newly acquired Thorntons business out of discount stores to help it capitalize on the growing premium segment in the UK and abroad.

Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?

Sales of eco-friendly or ‘green’ household products are booming as consumers look to flower power to add some sparkle to their homes, while reducing their environmental impact.

It’s easy to blame the weather for the performance of ice cream tubs; after all in the summer of 2014 the mercury didn’t get close to the levels achieved the year before.