Personalise the shopper experience to boost sales.

Tap into unique integrated insights, and improve collaboration and joint business planning between retailers and manufacturers.

What are the best ways to increase shopper engagement and loyalty across stores and categories?
How do I optimise my campaigns for better sales results?
How can I work more collaboratively with my supplier partners?

IRI helps retailers tap into critical touch points along the shopper journey, as well as form more collaborative relationships with suppliers to personalise offers and optimise marketing campaigns as they happen.

Link information from all of key systems into one powerful platform that is continuously updated and available to everyone in your organisation and, optionally, to manufacturers. Quickly identify specific shopper, sales, promotion, distribution and cross-purchase opportunities to grow sales and drive loyalty.

  • Point-of-sale can be augmented by loyalty, supply chain weather, economic indicators and other data assets.
  • Retailers and manufacturers can look at the same category and shopper information to enable faster and better decisions, and more easily create win-win scenarios.
  • Leverage best-in-class analytics across data assets to segment shoppers, dynamically identify trip missions, understand key shopper trends, better target households and track the impact of activation on store performance.

Communicate to the right people with the right content, and measure the impact with our retailer CRM solution.

  • Create impactful dynamic content that is relevant for your shoppers.
  • Measure the impact of campaigns in near real time.

Profile baskets, customers or stores based on behaviour and attitudes, including toward specific custom client views, to match to a client’s own proprietary segmented databases.

  • Segmentation solutions based on retail transactional data profile baskets, customers or stores based on attitudes toward major shopping trends, including the economy, technology, health care, aging, and nutritional and eating habits, and consumption/usage behaviour among key segments.
  • Timely segmentations help marketers understand how a particular trend or issue affects their trip missions, target group costumers and stores.

Access robust modelling to optimiSe everyday prices and plan effective promotions – in real time.

  • Gain a deeper understanding of historical performance, current market dynamics and shopper preferences to develop a more robust go-to-market approach for pricing and promotion.
  • Align objectives and success criteria based on robust analytics that include decision-support tools, prescriptive analytic capabilities and machine-learning algorithms that make sense of big data.
  • Simulate the possibilities with scenario planning, which offers an accurate understanding of expected impact and associated trade-offs.

Boost store and category sales at scale with the right products on the right shelves.

  • For each category, and even each shopper segment, understand which items should be removed, which should be added and which should be replaced from a shelf set to maximise sales.
  • Understand what types of items and product attributes have the most incremental impact on the category and what types drive the most cannibalisation.
  • Determine how to make the shelf more productive by better aligning shelf space to current and potential demand, and understanding how assortments should vary by region or store group.

Transform and optimise retailer advertising spend by understanding how what shoppers see in the media impacts what they buy in stores.

  • Enhance targetting effectiveness with a deeper understanding of high-value shoppers based on linking their purchase, consumption and media behavior.
  • Discover detailed shopping, customer and media insights in order to develop TV and digital advertising plans that resonate with shoppers.
  • Improve the results of shopper marketing programs with better audience targetting and campaign measurement.

How We’re Different

THE LARGEST SET OF INTEGRATED DATA

Retailer loyalty program data are incorporated with granular point-of-sale and other large data sets for a full view of the channel, category and shopper.

GAME-CHANGING TECHNOLOGY FOR FASTER DECISIONS

The unmatched assets of IRI Liquid Data® power a proprietary manufacturer/retailer collaboration process as well as a retailer-specific plan to help everyone win.

ACTIONABLE INSIGHTS TO BENEFIT RETAILERS AND THEIR SHOPPERS

With a more complete picture of market dynamics, media behaviour and shopper preferences, coupled with best-in-class modelling, IRI helps retailers drive better marketing strategies and achieve better results.

See it in Action

 

Collaboration and big data

José Carlos González Hurtado demonstrates how retailers and manufacturers can generate growth at the IRI Matinée Clients in Paris (France). He examines why there is currently no growth in fast moving consumer goods in most countries and proposes the big data collaboration approach to retailers and manufacturers to find a new path for growth.

 

IRI Holistic Retail Solution (IRI HRS)

Most retailers hold all the data and information they need to succeed but are often unaware of it or don’t know how to use it to their benefit, to better understand their performance, the market and their shopper. IRI HRS is the only data, analytics and technology solution that provides the answer by consolidating all the information available and transforming it into actionable recommendations.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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