Market Performance and Strategy

Out of home

Understand the evolution of a moving market to better seize opportunities.

With 340 billion meals consumed out of the home across Europe, this complex market, due to its constantly evolving structure, is a real opportunity for growth for all players. Do you lack reliable data and benchmarking to understand market dynamics? IRI is the only company to offer complete solutions for an accurate analysis of this market.

IRI provides a global view of out-of-home consumption and sales


 


With IRI’s out-of-home solutions, you...

Have information to evaluate the performance and positioning of your products in relation to the market

To identify growth opportunities in out-of-home, and to implement targetted actions by customer segment.

Can manage categories with unique, reliable data and information for faster decision-making

For quicker decision-making and to optimise sales plans.

Can dynamically track food purchases

To develop targetted sales strategies and put in place a more effective plan of action for each strategic customer segment.

Have better control of the ever evolving distribution chain

For better allocation of sales resources and investment in marketing.

Can understand the journey of the shopper through all channels

To identify and prioritise actions to boost your category and offer a winning proposal to your customers.

 

Structural studies of the catering market and its distribution

Descriptive and prospective product studies

Market monitoring of players (catering chains, SRC, distributors)

Commercial tools: Qualified databases

IRI HORECA

Studies of beverage sales

Distributor panel for monitoring drinks sales in out-of-home consumption channels
 

Study and analysis of shopper behaviour, from the end consumer or via the onsite manager

Analysis of househoid expenses, all channels and all banners

How We’re Different

THE MOST COMPREHENSIVE VIEW OF THE OUT-OF-HOME MARKET


INTEGRATED WITH OTHER CHANNELS FOR A HOLISTIC VIEW LIKE-FOR-LIKE ANALYSIS TO IDENTIFYWHITE SPACES

With the integration of GIRA Foodservice expertise to its out-of-home solutions portfolio, IRI offers the most accurate read of the market across Europe to understand sales and consumption of commercial and social food service, from snacks to fine dining throughout cafes, hotels, restaurants and all sectors of catering – including hospitals, schools...

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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