Uncover, identify and capture pockets of growth.

Leverage the largest set of integrated data for new insights and actions.
Then pinpoint the right opportunities to deliver growth with speed and focus.

How can you achieve growth in a rapidly changing landscape?

Are you missing key innovation or category opportunities?

From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product forecasting, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

IRI Lentus SUCCESS model enables retailers to grow their revenue by better understanding and targeting their shoppers. Changing towards a customer centric approach is going to reduce overall marketing costs, increase overall customer response rates, and most importantly, increase overall customer- and firm-profitability. 

Measure and understand market performance more broadly and deeply than ever before.

  • Know how much you are selling in specific channels, sectors, markets and segments.
  • Get the data on growing sectors, including e-commerce and single-category specialists natural, organic, ethical and health and wellness products.
  • Improve your tactical marketing by understanding performance across different demographic, socioeconomic, and geographic segments.

Gain an unparalleled view into the shopper digital journey and resulting purchase behaviour online.

  • Track and assess a brand’s holistic online and in-store performance, including with in-store cause-and-effect analytics.
  • Understand the path to online conversion, missed opportunities and the dynamics of key shopper segments.
  • Improve category performance online by understanding exactly where to make changes.

Verify the effectiveness of your in-store programs and measure in-store performance.

  • Find out what's actually happening in the store with your displays and promotions, so that you can identify the in-store drivers of growth in your category.
  • Increase category sales by optimising merchandising configurations, the shelf, assortment and more.
  • Access our proprietary methodology, and see consistent results.

Find new strategies to accelerate company revenue and profit growth.

  • Define and drive business growth with our FMCG and retail-focused consultants who leverage our unparalleled proprietary data, industry expertise, predictive analytics and technology.
  • Our deep strategy expertise helps you uncover and understand new growth pockets you can leverage.

Build growth through effective innovation.

  • Access quick and accurate results so that you have the information you need to develop and launch successful new products.
  • Understand sales, share and distribution, and customer awareness, interest and satisfaction, as well as where the new product is sourcing volume from.
  • Maximise your launch plan by identifying additional growth opportunities for innovation.

Understand the evolution of a growing market.

  • Better seize opportunities in a market where 340 billion meals are consumed out of home.
  • Understand the market dynamics of a constantly evolving and complex market.
  • Access to the most reliable data and benchmarking to take the right decisions.

How We're Different

DATA, INSIGHTS AND MARKET EXPERTISE IDENTIFY WHERE TRUE GROWTH LIES.

We know the data better than anyone else.

 

CURIOSITY IS OUR DNA. WE GO BEYOND THE SURFACE TO IDENTIFY THE "SO WHAT?"

IRI's dynamic analytical tools put the power in your hands to understand how sales trends are impacted by your strategies and tactics.

 

REAL-TIME 24/7 ACCESS TO INFORMATION SO YOU CAN REACT TO SITUATIONS FASTER.

IRI Liquid Data® and our suite of tools use an intuitive interface that makes data available to a broad set of consumers in your organisation. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.

 
What Our Customers Say

"They (IRI) helped us ensure that we understood who the costumer was, what was happening in the category, and helped formulate our strategy for growth."

See It in Action

 

IRI Global Enterprise Analysis and Reporting™ (GEAR)

Get all of your data from across the globe aligned with IRI’s Global Enterprise Analysis & Reporting (GEAR).

 

IRI E-Commerce Suite™

Quickly learn what you need to do to reach, activate and retain shoppers online in order to protect your market share and grow sales in certain categories.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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