Customer and Shopper

IRI 360º

The most exhaustive view of the shopper purchasing trip.

IRI 360° provides retailers and manufacturers with a comprehensive and dynamic view, in one place, on a monthly basis, of purchases across different channels, banners and geographical locations (bloc, district, region/state).
Based on the analysis of every purchasing transaction, IRI 360° can read the market as no other solution can do, identifying threats and new opportunities.

THE MOST POWERFUL INSIGHTS ON SHOPPER BEHAVIOUR

Retailers and manufacturers get detailed and powerful insights on shopper behaviour through the most common consumer key performance indicators, opening the door to a new generation of deep dive analytics, and to an unprecedented capability to answer a wide number of business questions such as:

Which banners get the highest traffic? How often? In which region/state?

What is the impact of specialist and online retailers on grocery retailers’ sales?

Is there a seasonability in terms of performance? In terms of penetration? In terms of basket size?

A DEEP KNOWLEDGE OF OUR CUSTOMERS AND OUR COMPETITORS - KEY TO SPOTTING NEW BUSINESS OPPORTUNITIES

IRI 360 is designed to support the business decision process for retailers and manufacturers. It enables an understanding of the CUSTOMER: where and how often they spend money, and how loyal they are to a store versus the competition. By providing analysis of different banners operating in the same area, IRI 360° helps to spot threats and business opportunities.

IRI ALTERNATIVE CHANNEL MONITOR

For countries where transaction monitoring is not relevant, the IRI Alternative Channel Monitor solution provides shopper behaviour analysis across all channels based on the relevancy of all alternatives a shopper might consider to purchase given products in a particular category.

How We’re Different

DYNAMIC VIEW ACROSS BANNERS, CHANNELS, GEOS

GRANULARITY UP THE WEEK

MONTHLY UPDATE

IRI 360° clients can anticipate shopping and consumption changes

It’s the most accurate way to understand where, what, when and how the purchases are done to define the most precise and impactful strategies for sales, products, loyalty, promotion and media

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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