Press Releases

New Mountain Capital and Vestar Capital Partners Close Investment in IRI

December 03, 2018

New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”).

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Vestar Capital Partners to Lead New Investment in IRI

November 15, 2018

Transaction Supports Next Phase of IRI’s Growth, Fueling Further Innovation and Capabilities Expansion

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Rise of Plasticphobia in Europe highlighted by three-quarters of grocery shoppers wanting to buy products with environmentally friendly packaging

November 14, 2018

IRI’s European Shopper Survey reveals Italian shoppers care most about this issue while German shoppers are less likely to worry about packaging on the groceries they buy

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Premium prices pose a barrier to the rise of ‘conscious consumerism’ among European shoppers

October 22, 2018

IRI’s European Shopper Survey reveals consumers in Italy, Greece and Spain relate more closely to retailers who claim to care about the environment

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Millennials maintain their ‘amore’ for big brands

October 22, 2018

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries Two-thirds of younger millennials use the internet for new grocery product research

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IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling

September 19, 2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.

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European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis

July 18, 2018

Price inflation and higher production costs drive Olive Oil market up to €3bn

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Google Selects IRI to Join New Measurement Partners Program

July 18, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

May 23, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

April 04, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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1 in 5 meals eaten out of home as European consumers favour service over home cooking

March 07, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

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IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment

November 13, 2017

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market le...

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IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

November 08, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

October 23, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

October 02, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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Healthy eating trend boost for vegetarian, free-from and organic food producers

October 02, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

September 21, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

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Globus selects IRI as its preferred partner for data sharing and technology in Germany

September 11, 2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

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IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks

July 24, 2017

MMX 7x3 allows all manufacturers to optimize marketing investments regardless of budget

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