Media Coverage

Cream Of The Crop

March 07, 2018

The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

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Cream Of The Crop

Study: Start at the Core to Optimize Your Beer Assortment

October 10, 2017

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...

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Is The Retail Sector Ready To Turn Big Data Into Smart Data?

October 09, 2017

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

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Can retailers and manufacturers turn big data into smart data?

August 28, 2017

Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

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Golden Key Awards 2016

March 16, 2016

IRI Lentus, Sweden´s leading provider of CRM-services, is proud to announce winning a 2016 “Golden Key Award”, Scandinavia´s most prestigious event for direct marketing and CRM. This is the second time we won this award after 2011.

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Golden Key Awards 2016

IRI Hires Former Reckitt Benckiser Exec for CGD Role

February 16, 2016

February 23 2016 - Retail and healthcare data giant IRI has appointed former Reckitt Benckiser exec Caspar Netscher as Executive Vice President of Regional Client Growth Development (CGD), based in its Netherlands office.

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IRI Hires Former Reckitt Benckiser Exec for CGD Role

Why smarter range optimisation needs a careful approach

November 09, 2015

Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retai...

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Why smarter range optimisation needs a careful approach

Riparte il Largo Consumo Confezionato

October 22, 2015

Salumi & Consumi

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Tutta una questione di prezzo

October 22, 2015

Salumi & Consumi

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Retail marketing: When it comes to building loyalty, it's the brand product manufacturers that have the edge

September 24, 2015

Even the most price-focused brands have come to understand the importance of customer loyalty in recent years. Michael O'Leary, CEO of Ryanair – once famous for its stark approach to customer service – recently credited its 25% profit increase to the "enhanced customer experie...

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Retail marketing: When it comes to building loyalty, it

The Sweet Smell of Success: NPD drives confectionery gains

July 30, 2015

NPD has been crucial for confectioners over the past year, with candy players investing in a new breed of softer gummy sweets and chocolate brands forking out on snacking formats and innovative new flavours.

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The Sweet Smell of Success: NPD drives confectionery gains

Price-war not a Long-term Path to Success for Retailers and Manufacturers Only Short-term Boost for Shoppers, says IRI

July 20, 2015

Analysis suggests deflation drives consumers to upgrade for specific FMCG sectors and brands

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Price-war not a Long-term Path to Success for Retailers and Manufacturers Only Short-term Boost for Shoppers, says IRI

IRI launches 'Convenience Market Place' to drive growth opportunities

July 07, 2015

Global insight leader, IRI, has launched Convenience Market Place, a transformational solution that provides retailers with granular-level insight and data across the UK Convenience channel

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IRI launches

IRI expands with investment in out of home experts GIRA Foodservice

July 01, 2015

IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets.

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IRI expands with investment in out of home experts GIRA Foodservice

Waitrose selects IRI as business Insights Partner

June 28, 2015

British grocer Waitrose has selected global insights firm IRI for business insights with the partnership commencing in September.

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Waitrose selects IRI as business Insights Partner

Ferrero should ditch 99p stores for Thorntons to prepare for premium Brit invasion

June 24, 2015

Ferrero should move its newly acquired Thorntons business out of discount stores to help it capitalize on the growing premium segment in the UK and abroad.

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Ferrero should ditch 99p stores for Thorntons to prepare for premium Brit invasion

Focus on Butters & Spreads

June 16, 2015

Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?

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Focus on Butters & Spreads

Flower Power - Eco-friendly Products on The Rise

May 15, 2015

Sales of eco-friendly or ‘green’ household products are booming as consumers look to flower power to add some sparkle to their homes, while reducing their environmental impact.

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Flower Power - Eco-friendly Products on The Rise

Family Tubs left on shelf as premium ice cream booms

April 23, 2015

It’s easy to blame the weather for the performance of ice cream tubs; after all in the summer of 2014 the mercury didn’t get close to the levels achieved the year before.

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Family Tubs left on shelf as premium ice cream booms

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