The path to purchase continues to evolve, with consumers changing how they plan, shop and consume media. As a result, the advertising ecosystem has become more complex with the rise of multiple digital content platforms, the continued need to advertise on traditional channels and the growth of programmatic advertising. Marketers need media measurement that is fast, accurate and granular for in-flight optimisation.
IRI Lift™ is the industry’s most accurate media optimisation and measurement solution, using retailers’ frequent shopper customer data set. The solution measures digital, TV, social, CRM, and out of home (OOH) advertising impact on in stores sales.
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IRI Lift™ solves the biggest issues marketers face today regarding campaign measurement and attribution.
Client Success Stories
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95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
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