Plan & Optimise

Performance Assessment

Media spend is a huge part of a company’s budget. While the media environment continues to evolve, we assess where to invest and tell you which campaigns are most efficient.
Use predictive analysis to optimise your media activity in order to maximise product, account and manufacturer profit.

Why IRI Media Models?

Enjoy € Millions sales lifts.
IRI Media Models recommendations consistently deliver between 5-7% improved brand sales uplift.

Scalability, speed & flexibility!
IRI’s Media Models benefit from the most accurate methodologies and the most experienced teams to deliver effective, scalable and flexible solutions.

Leading Technology!
IRI is recognised as a leading provider of predictive analytics and forward-looking insights all underpinned by IRI Liquid Modeling™ and it is proven by measured statistical results.

Client Success Stories

Consumer and Shopper TrackUnderstand Shopper Dynamics

A top pet food manufacturer was losing share on one of its brands and needed to identify the root cause as well as new growth areas. Working with the IRI Retailer Gateways team, the client could uncover insights from specific retailers to understand the shopper dynamics and SKUs that were driving changes. It showed that the client needed to change its product mix in stores in areas with younger buyers.

Consumer and Shopper TrackAnalyse Buyer Behaviour

A top beer/wine/spirits manufacturer needed to understand how its new product was performing. By analyzing buyer behaviour via IRI Retailer Gateways, the client learned that 88 percent of buyers were sourced from competitive brands and that trial was strong but repeat less so. The client also identified a clear buyer profile, setting the stage for improved media planning, targeting and activation.

How We’re Different

IRI Media Models is an econometric solution driven by the Liquid Modeling™ platform that delivers fast, consistent and scalable results. We bring together store level data and proprietary methodology to help clients make the right decisions for their media campaigns and build the best plan to grow their brands.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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