Analytics and In-Market Execution

Pricing never stands still. We help you move at the speed of the market.

• Optimise your product pricing to succeed in an ever-changing shopper and omnichannel environment.
• Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.
• Use predictive analysis to plan trade events in order to maximise product, account and customer sensitivities to achieve trade goals.

Expand sales for your brand and category by having the right product in the right place at the right time.

• With competition up and shelf availability down, manufacturers must understand which products need to be on shelf.
• Offer the right product at the right place at the right time.
• Improve your capability to tailor assortment to drive growth with your top customers.

Big data analytics for supply chain management drive efficiencies for manufacturers and retailers.

• Limit the instances of your products not being on the shelf when the customer is looking for them.
• Localise demand planning with analytics that uncover specific customer and store needs.
• Drive high-impact activation with store-level scorecards.

Don’t miss what matters at store level: We help you invest in the best options.

• Companies spend large amounts of money enhancing their brand’s price and shelf positioning and promotional activity. With in-depth knowledge, issues can be pinpointed easily, allowing the effective targeting and resolution of problems associated with distribution, price, promotion, location, media and sales performance, potentially enabling savings or avoiding losses.
• Use predictive analysis to assess your new product’s, or variant’s, performance and detect how and if goals can be achieved.

Precise planning of tomorrow’s profits, today!

• Because every one point of sales gained through forecasting accuracy can lead to millions in profits, IRI strategic forecasting provides an accurate understanding of the impact of key external factors and company activities for long-term lead planning.
• Being able to react to specific stimuli, such as detecting disease outbreak areas in advance, or any economic or seasonal condition, is key to achieving a competitive edge. IRI’s Tactical Forecasting also forecasts short-term sales for better in-store adjustments, and media levers, enhancing sales in real time for immediate growth.