IRI Named a Strong Performer and “the Vendor of Choice for FMCG or Retail Marketers” in Marketing Measurement And Optimization Solutions, Q1 2020
With data use becoming more restricted, privacy laws more stringent and the online cookie at risk, marketers need unified marketing measurement options that can address these challenges while improving marketing strategy and performance.
In its recent report, “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020,” Forrester evaluated nine vendors, including IRI, across 27 criteria to show how companies measure up and help marketers select the right one for their needs. Read more
Now Tech: Pricing and Promotion, Q3 2019
Effective pricing and promotion decisions can improve revenues and margins and help companies better plan inventory and logistics by quantifying sales lift from each tactic that was used. In this report, Forrester provides an overview of the market and vendors, to help companies understand the value they can expect from providers. Forrester analyzed 23 vendors based on their market presence and functionality, and IRI is included as a large provider in this space. Read the report here
Market Guide for Unified Price, Promotion and Markdown Optimization Applications
As retailers continue to focus on optimizing pricing across all channels, unified price, promotion and markdown optimization (UPPMO) is a technology that can improve pricing and promotion throughout a product’s life cycle. This report from Gartner indicates “The majority of retailer respondents for each region reports planning to pilot and/or deploy some form of AI for pricing by year-end 2020.” IRI is included in the report’s list of representative vendors – both in the solutions and data service provider categories – and is the only vendor mentioned in both areas. Read the report here
Hype Cycle for Consumer Goods, 2019
“In addition to revenue growth, increasing efficiency and productivity positively impacts the bottom line.” CPG companies must consider new investments in game-changing technologies. Specifically, they will need tools that accelerate insights, automate routine tasks and redefine their business models. The latest Hype Cycle for Consumer Goods report from Gartner analyzes the newest technologies that will enable future disruption in CPG, guidance on what CIOs and other users need to consider when adopting these technologies into their organizations and additional resources for learning. Read the report here
Gartner, Hype Cycle for Consumer Goods, 2019, Ellen Eichhorn, 29 July 2019
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