IRI Holistic Retail Solution (HRS) examined the client’s loyalty card data to provide valuable insights on how to refocus the shoppers’ attention and improve the product assortment by:
- Understanding shopper’s previous product preferences and which brands they were loyal to
- Analysing the purchase cycle for categories experiencing losses
- Determining which shoppers, who had turned away from key products, were still visiting the store in order to reverse their behaviour
- Identifying which products should be re-introduced by store cluster
The retailer was able to gain a clear picture of why there was a change in shopper behaviour and how to reverse it by optimising its assortment to generate growth across categories.