A major food and beverage manufacturer was struggling to get a complete view of the omnichannel landscape in order to efficiently analyze its e-commerce performance and set a path for further growth. Although some retailers provided e-POS data, it was time-consuming to match it with other e-commerce data, as well as brick and mortar data.
The IRI team leveraged a custom e-market insights solution for the manufacturer:
The client was able to quickly analyze e-commerce data across retailers and perform item-level comparisons of e-commerce sales versus their in-store counterparts, with simple visualizations. With all of its data in one platform, the manufacturer could better understand the nuances of its e-commerce performance.
The client was able to improve its e-commerce analytics efficiency, gained better visibility into its omnichannel performance, and developed a clearer, more data-driven e-commerce strategy. Though e-commerce is still a small percentage of overall sales for the client, IRI’s solution helped the manufacturer drive $50 million of growth online in 2017 and it is rapidly gaining share.
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