Through IRI Tactical Forecasting, Google search and weather data was used to predict future disease outbreaks by region up to four weeks in advance so the manufacturer could:
- React in near real time to the upcoming increase in demand
- Target its digital and TV marketing to maximise impact
- Increase sales for immediate growth
The manufacturer is now able to achieve a higher return on investment from its promotional campaigns due to the accuracy of its weekly sales forecasts achieved through the real-time data provided by IRI.