The tool helped the retailer improve its competitive position and reverse sales and market share declines through:
Quicker and more efficient assortment optimization across store types using integrated POS, store cluster and shopper segmentation data to drive revenue, profit, and loyalty and increase traffic
Defining consumer needs for assortment, as well as promotional and merchandising approaches, by linking shopper segments and purchase behavior to individual store assortments
Leveraging insights from the tool to develop closer relationships with suppliers to define the best category approaches