VALASSIS DIGITAL is a leading digital marketing intelligence company providing a best-in-class data management platform, and online and offline targeting capabilities that fuel superior display advertising and media offerings.
The IRI/Valassis Digital partnership offers clients location-based targeting and evaluations of neighborhood and shopper marketing campaigns. Using proprietary technology, only neighborhoods interested in purchasing a specific product will receive those ads. This helps retailers and brands leverage point-of-sale data for developing hyperlocal targeted digital media campaigns, optimize pre- and post-campaign data for sales impact, understand the impact and return of digital shopper marketing campaigns, and minimize ad waste.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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