PINTEREST is the world’s online catalog of ideas, helping millions of people around the world discover the things they love and inspiring them to do those things in their daily lives.
IRI and Pinterest have partnered on a joint measurement solution, IRI Lift™ for Pinterest®. This real-time, advertising measurement solution will seamlessly integrate Pinterest’s advertising exposure data with IRI’s big data assets to link advertising exposure on Pinterest to actual offline purchases, both on Pinterest itself and on other platforms, down to the specific product and household level. This allows brands to drive personalization and relevancy in their advertising campaigns to maximize sales lift.
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