EXPERIAN is a global provider of information and marketing services to help organizations find, develop and better manage customer relationships.
IRI incorporates information from Experian for panel matching and household identification for direct-to-consumer activation projects. The information is also used with solutions that are based on IRI ProScores™ in order to identify shopper preference and retail and geospatial opportunity. This can be used for media planning as well as analysis and decision enablement. By identifying the most valuable shoppers and consumers through this data integration and alignment, clients can more accurately target them.