Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. The company enables its clients to amplify their TV spend with digital, and to reach targeted TV demographics across all screens.

IRI and Alphonso work together to provide advanced TV measurement solutions to brands seeking better ways to understand the true impact of their TV and digital advertising. Real-time TV audience viewership data from 34 million U.S. households informs ad measurement reporting provided through IRI Lift™, a media measurement solution that integrates IRI’s vast point-of-sale, frequent shopper, causal and media exposure data to empower marketers to fully understand actual in-store sales-lift impact of ad spend in real time throughout a campaign, rather than only after.

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Is seven > than nine? (true/false)