Peter van Pijkeren’s primary function is focused on the growth of IRI Dutch retail partner relations, driving growth with existing retail partners as well as responsibility for seeking and developing new retail partnerships. Leveraging IRI’s analytic solutions in Consumer and Shopper Behaviour, Marketing Mix Modeling, and E-Commerce Peter develops bespoke solutions specifically designed to meet the needs of the retailer.
Peter has over 13 years of experience in the FMCG industry. Before joining IRI, he worked at JTI and Reckitt Benckiser in various marketing and trade marketing positions. His passion lies in building strategic partnerships with clients and a strong internal team.
Peter earned his master’s degree in Marketing at the VU University in Amsterdam.