Target the right audiences.
Before you can deliver a marketing message, you need to know who you are targeting. With IRI's Targeting solutions you can understand the media that key segments consume down to the individual network, series, daypart or website.
Target high-value audiences across channels based on actual purchase data – what consumers actually do – rather than demographics.
IRI purchase data is used to identify high potential audiences in order to target TV and digital advertising more effectively.
Key client segmentations can be understood in the context of media behaviour.
Which programs or digital assets does a key buyer segment watch/visit on a regular basis?
Discover detailed shopping and consumer behaviour along with media behaviour.
Granularity and integration of data allows advertisers and their agencies to take action.