How we're different
Uncovering high-value shoppers
Our proprietary purchased-based propensity scoring capability, IRI ProScores, is the latest and greatest way to activate audiences.
Improvements across media types
Uniquely flexible, IRI ProScores can improve activation on all types of marketing initiatives including direct mail, addressable TV planning and a variety of direct management platforms.
Uncovering hidden gaps
We help clients fine tune their activation efforts by uncovering households with share gaps. These gaps may be in the category rather than with the brand, or information on households that buy at other retailers versus yours, to find untapped opportunities.