Category management

Category management

Be forward-thinking and forward moving.

Your business doesn't want to stand still.
Are there new categories or other opportunities you should be exploring? IRI's Strategy solutions use robust data and market information to help you find new possibilities and leverage them to take your business forward.

Our team has deep category management experience experience and is able to combine our granular data, with shopperknowledge and data from other sources to support your team in any category management project.

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Define and drive business growth with proprietary data, other industry data, predictive analytics and technology.

Uncover growth opportunities within current and adjacent CPG categories and retail with trend spotting, strategic growth diagnostics and demand due diligence.

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Leverage Deep growth strategy and pedigree.

Our team has deep growth strategy experience and is able to combine this with our granular data, as well as data from other sources, to provide portfolio and brand strategy that is precise and defines an high impact activation strategy.

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Access Unique expertise in demand due diligence for mergers and acquisitions.

Growing through M&A activity requires understanding the true potential of target acquisitions. We combine our domain expertise with proprietary data, other industry data, predictive analytics and technology to deliver accurate and insightful assessments and recommendations.

How we're different

Highly-regarded strategists
Our experts combine unique industry and strategy knowledge with a detailed understanding of clients' specific growth needs.
Prescriptive and forward-looking
We identify new and emerging categories, brands and trends in food and beverage and non-food products.
Quick and precise due diligence
From acquisition screening and prioritization to demand-based due diligence and category / brand health assessment, we quickly and precisely determine what companies need to consider and do next.
"We chose IRI because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."

Sierra Nevada Brewing Co.

What our clients are saying...
How can we help you supercharge growth and profitability?

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