Press Releases

European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis

18 juli, 2018

Price inflation and higher production costs drive Olive Oil market up to €3bn

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Google Selects IRI to Join New Measurement Partners Program

18 juli, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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1 op 7 foodeuro’s besteed aan producten met duurzaam keurmerk

13 juni, 2018

Keurmerken voor voeding, die voldoen aan strenge eisen voor duurzaamheid, transparantie en controle in de hele keten laten ook in 2017 weer een flinke groei zien. Inmiddels gaat van elke zeven euro’s, die in de supermarkt aan voeding wordt besteed, er één euro naar producten m...

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Sligro en IRI introduceren Sligro Insights

23 mei, 2018

Sligro en IRI ontwikkelen nieuwe manier van samenwerken met leveranciers binnen foodservice

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IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

23 mei, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

04 april, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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Hoogste groei A-merken top 100 sinds 9 jaar

30 maart, 2018

IRI en Foodmagazine publiceren jaarlijkse merken top 100

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1 in 5 meals eaten out of home as European consumers favour service over home cooking

07 maart, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

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Heineken 0,0% grootste innovatie van afgelopen jaar

23 februari, 2018

IRI publiceert de jaarlijkse Introductie top 20 in Foodmagazine

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Groei voeding met duurzamer keurmerk zet onverminderd door

27 november, 2017

Al enkele jaren op rij groeit de omzet van producten met onafhankelijk geborgde keurmerken met dubbele cijfers. Ook in 2017 zet deze groei weer verder door met een stijging van 29%. Met name door de zeer forse groei van ASC en het Beter Leven keurmerk.

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Zakelijke klant drijft online groei van supermarkten op

24 november, 2017

IRI publiceert de Top 50 snelst groeiende FMCG-merken online in FoodPersonality

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IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment

13 november, 2017

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market le...

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IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

08 november, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 oktober, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 oktober, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

21 september, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

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Globus selects IRI as its preferred partner for data sharing and technology in Germany

11 september, 2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

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IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks

24 juli, 2017

MMX 7x3 allows all manufacturers to optimize marketing investments regardless of budget

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Cooperation agreement entered into by IRI and EROSKI

17 juli, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

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