In his role as FMCG Director, Peter van Pijkeren is leading the commercial team for existing clients in The Netherlands. The team’s main objective is to uncover growth opportunities for our FMCG manufacturer clients, and translate the opportunities into action.
Peter has over 10 years of experience in the FMCG industry. Before joining IRI, he worked at JTI and Reckitt Benckiser in various marketing and trade marketing positions. His passion lies in building strategic partnerships with clients and a strong internal team.
Peter earned his master’s degree in Marketing at the VU University in Amsterdam.