Confectionery is declining in five of six key European markets caused by the demonisation of sugar and the consumer wellbeing trend. Despite this, the chocolate category is more stable with milk products still strong and dark chocolate sales on the rise.
The infographic, available to download here, also highlights the growth in popularity of soft candies in Italy and Spain and fruit flavours being increasingly favoured despite the overall decline of sugar confectionery.
Retailers and manufacturers can offset this trend through offering premium ranges, developing local brand appeal, providing more sustainable and healthy products and innovating around higher cocoa content and bolder flavours.
With IRI Liquid Data® solution, our clients can win ahead and seize opportunities for growth by pinpointing what matters most to consumers at a granular level.
어떻게 IRI가 당신의 사업 성장과 이윤 성장을 도와 드릴 수 있을까요?
Fortune지 선정 100대 기업중 95%의 CPG, 유통사 그리고 H&B회사들이 IRI와 협업중입니다.
Copyright 2021 IRI. All Rights Reserved.