CHICAGO — Dec. 14, 2020 — IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has appointed Suellen Ravanas as global chief financial officer, effective Dec. 10, 2020.
“We are thrilled to welcome Suellen to the IRI executive team,” commented Andrew Appel, president and chief executive officer for IRI. “With an impressive background of leadership positions in the financial and commercial functions of global client-services businesses, including in the advertising and CPG spaces, Suellen is the perfect fit for IRI. She will be instrumental in our future growth as we further invest in our business and maintain our momentum in the marketplace.”
“I am excited to join IRI at a time when data, analytics and insights are needed most by clients across the globe,” commented Ravanas. “Given that I was an IRI client myself in the past, I understand the essential role IRI plays, helping organizations navigate an unpredictable consumer landscape, and have long admired the company’s focus on cutting-edge technology. I look forward to working alongside Andrew and the rest of IRI’s leadership team as they continue disrupting the data analytics industry with innovative solutions that help their clients understand and stay connected to consumers.”
Ravanas will be responsible for IRI’s global financial management and its financial reporting and transparency, including accounting, financial planning and analysis, treasury, tax, audit, real estate and procurement.
She joins IRI from Jones Lang Lasalle (JLL), a leading commercial real estate company, where she served as CFO-Americas since 2016. Before JLL, Ravanas was CFO-North America of advertising giant Leo Burnett from 2012 to 2016 and CFO of Leo Burnett’s holding company, Publicis Communications, for a short time in 2016. Ravanas also held multiple senior-level finance roles at PepsiCo for iconic CPG brands, including Quaker, Tropicana and Gatorade.
Ravanas holds a bachelor’s degree from the University of Wisconsin-Madison. She also has two master’s degrees from the University of Pennsylvania, including a master of business administration in strategy and finance from the Wharton School and a master of arts in international affairs.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 1010data, 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Google, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
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