EROSKI to develop innovative supplier collaboration platform with IRI
- EROSKI heads towards collaborative management with suppliers to improve the competitiveness of its product offering
- It is a revolutionary project in the distribution sector in Spain
- It involves a pioneering technology platform to develop new solutions adapted to customers’ needs
- IRI is a technology partner which provides extensive experience in projects involving the integration of customer knowledge into business development
- The link with Customer Members is one of the pillars of the “Contigo” business model, which the cooperative has consolidated in recent years with the EROSKI Club programme
Elorrio, 17 July 2017 - EROSKI is taking another step in its technological empowerment with the implementation in Spain of an innovative supplier collaboration platform. The new platform intends to be a qualitative leap in the improvement of the competitiveness of Eroski’s product offering, helping them to provide new solutions to customers
To this end, the cooperative and the technology partner, IRI, have entered into a pioneering cooperation agreement in the Spanish market. They will both present the platform to the cooperative´s suppliers in the next months, and will adopt specific collaboration frameworks with each of them.
The innovative platform is based on the processing of large amounts of data, which are generated from the information shared by EROSKI’s loyalty card together with nextgeneration management models. The portal seeks to improve in-store assortment that better meets the needs of the customers and gives them more savings. The link with Customer Members is one of the pillars of the “Contigo” business model, which the cooperative has consolidated in recent years with the EROSKI Club programme. EROSKI’s new collaboration pla tform with suppliers will use IRI’s Liquid Data technology and will enable EROSKI and its suppliers to make shared decisions to improve consumers’ experience, through the optimization of assortment, the freedom of choice, the price, the promotional strategy, and the research and development of new products.
IRI’s Liquid Data® technology is the Big Data technology for CPG. It is a pioneering technology which has already been implemented in the United States, with more than 400 platforms, and in Europe, in countries such as the United Kingdom, Germany or Italy.
“At EROSKI we address the future by giving Customer Members special prominence in all the decisions of the cooperative and, at the same time, focusing on building new competitive advantages which are sustainable over time. The challenges faced by consumption and distribution in the next years are totally transformative, and demand solutions which very often go beyond the limits of today’s companies. At EROSKI, due to our cooperative culture, we have a well-known capacity to establish alliances, and we think that this technology alliance with IRI lays the foundations to build a new future for collaborative relationships with our suppliers” Beatriz Santos, Commercial Manager at EROSKI, said.
Moreover, IRI’s Managing Director in Spain, Fernando Zaldívar, said: “We are very proud and excited about working with EROSKI on this revolutionary project in Spain. Our business strategy is based on delivering growth to retailers and manufacturers, which totally fits EROSKI’s vision and culture on the development of collaborative relationships with suppliers that fully satisfy customers’ needs and improve their shopping experience”.
EROSKI is the first distribution group of the cooperative type in Spain and a leading operator in the regions of Galicia, Basque Country, Navarre, Catalonia and the Balearic Islands. It has a network of 1,837 shops, including supermarkets, hypermarkets and other stores involved in various businesses. It has more than 7 million customer members and 33,162 cooperative members and workers.
It is currently developing a new strategic plan for the next four years in which the top priorities are to compete in each of the markets where it is present, place the Customer Member in the centre of its strategy and enhance the skills of its teams.
IRI is a leading provider of big data, predictive analytics and actionable recommendations that help their CPG, manufacturer and distributor clients as well as their clients in the pharmaceutical industry grow. IRI has the largest repository of purchase, media, social, causal and loyalty data, integrated on an on-demand technology platform, which guides more than 5,000 clients around the world in their quests to be relevant, increase market share, connect with consumers and grow.
For further information:
Corporate Communication Manager
Xurdana Fernández, Phone: 946 211 214
Press Office – Northern Consultants
Joana G. Landazabal / Edurne Izquierdo
Phone: 944 158 642
Marketing and Communication Manager
Vera Sanchez-Carpintero, phone: 680 500 898
Press Office - Aleph Comunicación
Phone: 913 866 999