ORACLE DATALOGIX, part of the Oracle Data Cloud, is a consumer data collection company that obtains and tracks offline and online data purchasing behavioral patterns alongside information from retailers’ frequent shopper loyalty card programs.

The partnership between IRI and Datalogix allows manufacturers and retailers to better understand shopper behavior. Shared product dictionary assets allow for efficient attribute coding and database alignment, and improve various levels and layers of information.

https://www.datalogix.com/