To launch successful new products, CPGs must view the market through the lens of the consumer. Insights gleaned from this perspective will help CPGs address white space innovation opportunities that meet the needs of high-potential consumer segments and lay the groundwork for the next great new product introduction. This report provides insights gleaned from an industry-recognized benchmark analysis of exceptional first-year CPG success.
These are IRI’s 2015 New Product Pacesetters, textbook examples of innovation done right.
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Fortune지 선정 100대 기업중 95%의 CPG, 유통사 그리고 H&B회사들이 IRI와 협업중입니다.
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