NPD in an environment of range rationalisation

NPD in an environment of range rationalisation

The average number of items stocked in an average supermarket has recently began to decline within Australia. Over the period of the study, February 2014 to March 2016, this has resulted in 1,000 fewer packaged grocery items appearing on supermarket shelves, a drop of 2%.

So, as retailers reduce their range does this make it harder for manufacturers to get the listings they need, in order to achieve new product sales targets?

 

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어떻게 IRI가 당신의 사업 성장과 이윤 성장을 도와 드릴 수 있을까요?

IRI에 대한 사실

Fortune지 선정 100대 기업중 95%의 CPG, 유통사 그리고 H&B회사들이 IRI와 협업중입니다.

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