Growth Platforms

Growth Platforms

The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands

CPG manufacturers have been struggling in a low-growth marketplace for several years, and the continued rise of e-commerce has further disrupted the market. Larger and more established brands no longer have the upper hand, since smaller and newer brands now have direct access to consumers.

As companies increasingly look to mergers and acquisitions to help them achieve their growth objectives, they must be able to identify and predict which opportunities are most closely aligned with their strategic goals and objectives. Advances in technology and analytics can now answer complex strategic questions, including exactly where a company should focus its efforts to achieve sustainable growth.

This paper discusses the strategies that organizations can use to proactively identify outperforming brands and other growth pockets to build a solid roadmap for future investment.

어떻게 IRI가 당신의 사업 성장과 이윤 성장을 도와 드릴 수 있을까요?

IRI에 대한 사실

Fortune지 선정 100대 기업중 95%의 CPG, 유통사 그리고 H&B회사들이 IRI와 협업중입니다.

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