Big Data Collaboration by IRI and Marks and Spencer

BACK TO GROWTH WITH BIG DATA COLLABORATION

BY JOSÉ CARLOS GONZÁLEZ HURTADO, PRESIDENT OF IRI INTERNATIONAL, IRI, AND NATHAN ANSELL, GLOBAL DIRECTOR OF INSIGHTS, ANALYTICS, LOYALTY AND CRM FOR MARKS & SPENCER (M&S)

 

SHARING A 360 DEGREE VIEW OF THE CUSTOMER: HOW TO LEVERAGE BIG DATA FOR SMART GROWTH

Retailers own the direct relationship with the customer and manufacturers provide the products they buy. Both parties have data and analytical capabilities but a single view of the truth is required to truly be successful in 21st century retailing. The winners are the ones who will leverage insight to collaborate and focus on what really matters to the customer.

During this session, M&S will explain how they engage with their customers and how they leverage the Sparks card customer loyalty programme to enhance their customers’ experience and their understanding of customer needs.

M&S and IRI will also present a strategic view of the benefits to suppliers who are regularly using insight to engage with retailers on optimising the key areas that impact the customer experience: decisions relating to range, price, promotion and NPD (new product development).

어떻게 IRI가 당신의 사업 성장과 이윤 성장을 도와 드릴 수 있을까요?

IRI에 대한 사실

Fortune지 선정 100대 기업중 95%의 CPG, 유통사 그리고 H&B회사들이 IRI와 협업중입니다.

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