Can FMCG organisations deliver value to shoppers in a COVID recession?
With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop.
Sweets, treats, beer and …. Zoom! What we ate in lockdown
As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.
Media planning implications for 2021 and beyond
The five big areas of change, issues and trends that will impact media planning in 2021.
Why Now is the Time for Brands to Reset the Value Equation
The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different.
One size fits nobody – the new approach to customer loyalty
The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidered...
Doing the right thing for your consumer is the right thing to do in the ‘next normal’
In a matter of months, social distancing, panic buying, major staff shortages and stretched supply chains have all placed FMCG manufacturers and retailers under immense pressure. It’s led to the biggest retail reset in decades. We are entering the ‘next normal’ - which will see almost everything about the industry needing to change and adapt.
The new normal that FMCG retailers and manufacturers expect after COVID-19
In early April, IRI conducted research among managers based at manufacturers and retailers across 31 countries to understand how they thought FMCG might change in the “new normal” after COVID-19. The survey was completed by 600 people and in this blog post I’m going to share some of the key themes that emerged.