Globus selects IRI as its preferred partner for data sharing and technology in Germany

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

Bracknell, UK – 11th September 2017 – Globus, operator of 46 self-service hypermarkets in Germany, has selected IRI, the big data and technology expert for consumer industries, as its main data sharing and technology partner in Germany.

IRI’s Holistic Retail Solution (IRI HRS) will become Globus’ primary data and technology platform moving their supplier relationship to the next level. Globus will be the only German retailer hypermarket brand unleashing the power of ticket data to support their customer centric approach by using IRI HRS underpinned by the most powerful data technology IRI Liquid DataTM (ILD).

Globus will be able to quickly decide - in matter of seconds - which is the best range to have in store, what are the best promotional strategies or where processes are not efficiently fulfilling customers’ expectations for example. Providing supplier access to this advanced information will strengthen supplier relationships and improve upon the current subscription fee model.

Christoph Knoke, General Manager for IRI in Germany commented: “We are pleased that Globus decided to migrate from a legacy system to the state-of-the-art technology, IRI HRS. This new solution will make it possible to combine and interrogate multiple complex datasets so that Globus can make faster and better operational decisions, collaborate more effectively with its suppliers and improve the customer experience.”

Melanie Wöffler, Management Process and information for Globus said: “We live in a time of rapid change. For us as a retail company, but also for our suppliers, it is important to know the needs of our customers and make the best use of them. With the IRI HRS technology, we are able to bundle all relevant and to share it with our suppliers on a clear online platform. We are actively supported by the IRI employees, who provide us with their professional expertise."

About IRI’s Holistic Retail Solution (IRI HRS)
IRI HRS is a state-of-the-art technology solution that comes with an intuitive and agile self-service BI Frontend on top of high performance in-memory IRI Liquid Data Backend. Retailers can use the platform to share detailed measurement of shopper habits, processes insight, Supplier performance Dashboards, promotional effectiveness and price changes, delivering growth for both parties.

Other global retailers using IRI’s HRS include Tesco, Conad, Kroger, Waitrose.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.comFollow IRI on Twitter.

About Globus
Founded in 1828 in the city of St. Wendel, Globus is one of the leading trading companies in Germany. The Globus group currently operates 46 self-service hypermarkets, 90 DIY stores, seven ALPHATECC electrical goods markets, fridel market & restaurant as well as two DIY stores in Luxembourg and a total of 27 hypermarkets in Russia and the Czech Republic. Together they generate more than EUR 7 billion in sales. The basis for this success are the approximately 45,500 employees of the Globus Group, of whom around 19,100 are employed in the German self-service hypermarkets and more than 8,600 in the specialist markets. The self-service hypermarkets in Germany carry between 50,000 and 100,000 food and non-food items on an area of up to 10,000 square meters. As a food trader, Globus stands for freshness from its own production and cooperation with suppliers on site. This is how Globus emphasizes its regional ties, which in addition to the professional competence of Globus employees, is particularly valued by the customers.

For further information please contact:
Teresa Horscroft
Eureka Communications
Tel: +44 (0)1420 564346; Mob: +44 (0)7990 520390

Anne Lefranc, European Marketing Director at IRI
Tel : +33 1 30 06 23 62

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