MAXPOINT provides business intelligence and a digital marketing solution that enables national brands to drive local, in-store sales.

The IRI/MaxPoint partnership offers clients location-based targeting and evaluations of neighborhood and shopper marketing campaigns. Using proprietary technology, only neighborhoods interested in purchasing a specific product will receive those ads. This helps retailers and brands leverage point-of-sale data for developing hyperlocal targeted digital media campaigns, optimize pre- and post-campaign data for sales impact, understand the impact and return of digital shopper marketing campaigns, and minimize ad waste.